BMW M4 GTS
Press show Product Launch in Tokio, Japan
We got an assignment by BMW Worldwide to write music for the M4 launch in Tokio. The keywords you see on the right.
We started recording this mix of orchestral and synth track. Pretty epic and totally in BMW style (listen to the whole orchestra being “side-chained” 😉
But, the above music was rejected!
On grounds that it missed speed and a link to Japan!
You know what? The client was right!!
So after some brainstorming we found some really typical japanese stuff.
But instead of using traditional Japanese instruments we went for something totally different; Manga and Metal music, both big in Japan.
Proving the Music First method works the filmcompany got very inspired and the endresult is a highly energetic and raw track and la aunch film full of animated fx in japanese style. This film was extremely successful in Japan and used many times by our happy customer BMW.
Music based on DNA, Music First always works!
Epic, bold, modern, heavy, grungy, edgy, powerful… almost “dangerous”. Note: last 10 seconds live drive in from car.